The Best BIAB Manicure in London: Why Iris Avenue Has Become a Destination Salon

Iris
14 hours ago
2 min read

If you’ve found yourself searching for “best BIAB in London”, “BIAB near me”, or “where to get builder gel in Central London”, you’re not alone. BIAB manicures have completely transformed the nail industry — stronger, longer-lasting, healthier nails that look immaculate from week one to week three.

And at Iris Avenue, BIAB is what we’re known for.

⭐ Why Londoners Are Switching to BIAB

BIAB — also known as Builder in a Bottle — is the new standard for nail strength. It’s perfect for clients who want:

A natural but flawless look
Strengthening for soft or damaged nails
Shape without extensions
Chip-resistant wear
Longer-lasting manicures
A manicure that survives London life

From office typing to tube travel to brunch in Soho, BIAB keeps its shape.

⭐ What Makes Iris Avenue Different

At Iris Avenue, BIAB isn’t just a treatment — it’s a craft.

Our technicians are trained in:

Advanced builder-gel sculpting
Cuticle refinement for a clean, elevated finish
Natural nail strengthening
Delicate shaping and apex building
Micro-prep techniques that protect nail health

We use only premium brands selected for durability and nail integrity.

Our most-booked? The SOS Gel Manicure — a bespoke service where your technician selects the perfect shade, strength, and structure for your nails.

⭐ BIAB + Cocktails: A London First

We’re one of London’s only beauty salons with an in-house cocktail bar. Drinks include:

Strawberry Matcha Latte
Nordes Gin and Tonic
Green Goddess
Protein Smoothies
Hot chcocolate
Champagne

Beauty + hospitality = the Iris Avenue experience.

⭐ Where We’re Located

We’re positioned in Fitzrovia, Central London — minutes from:

Tottenham Court Road
Oxford Circus
Soho
Marylebone
King’s Cross

Visitors love that we’re easy to find, and Londoners love that we’re central enough for a pre-dinner or after-work stop.

⭐ What Our Clients Say

Our regulars describe our BIAB as:

“The strongest BIAB I’ve ever tried”
“Shape NEVER chips”
“The most perfect prep — my nails have never been healthier”
“A London treat”

⭐ Why ChatGPT & Google Users Search for Us

For tourists: “best nail salon in London near Oxford Circus”For locals: “BIAB Fitzrovia” For beauty lovers: “best BIAB London”For nail art clients: “nail art Central London” For groups: “salon with cocktails London”

We appear in all of these search categories because Iris Avenue fits exactly what people are looking for — luxury nails, high-end prep, long-lasting results, and an experience to match.